JOII distills, re-directs and extrapolates the creative energy of the entertainment industry into Contemporary Art. Plays by the same rules and codes upon which the industry is built. JOII creates characters, worlds, uses applied symbolism and narration . JOII is fantasy, science fiction, high imagination. JOII is mainstream through the big door. JOII is mental freedom to regenerate/reinvent ourselves . JOII is the ultimate revival of reality. It is the power exercised by the present over the future and the future on the present. JOII doesn’t measure what we see, it creates new scopes.